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Harsh Pokharna

Smaller brands have a bigger share in Tier II & III markets: Report

Ching’s, Yippie and Top Ramen, the three noodle brands standing next only to Maggi, the country’s favourite noodles are finding increased preference among the tier II and III population. Maggi remains the undisputed leader in the noodles category, with...
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Fresh commerce platform Handpickd aims to launch 30 new micro markets in 2025

The micro markets will be located within Gurgaon and Delhi NCRBengaluru: Handpickd, India’s first direct-to-consumer (D2C) match-making platform for...
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