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Harsha Razdan

Retailers hopeful of achieving ~85% pre-COVID sales by June 2021

With an epic battle of billionaires for supremacy in one of the world's most prolific markets and a pandemic-propelled surge in online shopping in the background, India's nearly trillion-dollar retail market is hoping to touch 85 per cent of...

‘COVID-19 has affected shopping habits on safety concerns’

The coronavirus pandemic has largely affected shopping habits with safety now taking over as a new criterion over price range, variety and convenience, forcing retailers to adapt to the new reality, according to a report. The report by KPMG in...

78 pc Indian consumers cut spending amid COVID-19: Report

COVID-19 has significantly impacted Indian consumers as 78 percent of the Indian consumers said they have reduced discretionary spending, a new KPMG report revealed on Wednesday. However, 51 percent of respondents feel that the impact of COVID-19 will be short-lived...

Online private labels to drive profitable growth for e-commerce marketplaces: KPMG

Online private labels are expected to grow 1.3 to 1.6 times faster than e-commerce platforms and continue to generate 1.8 to 2 times higher margins than external brands, according to a study by KPMG in India and Retailers Association...

What makes Indians loyal to a brand

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study.The survey by KPMG revealed that 47 percent Indian consumers remain loyal to a favourite brand...

Single brand retailers welcome govt’s move to ease global sourcing norms

Leading single brand retailers hailed the government's move to ease local sourcing norms and allow online sales, saying it is an encouraging step to attract investments in the sector. The government on Wednesday expanded the definition of mandatory 30...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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