Harvest Gold
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Harvest Gold refurbishes brand identity in youth-oriented marketing push
For the first time in 28 years since its inception, Harvest Gold, India’s leading bakery food brand, unveiled its fresh visual identity with a new logo and packaging to strengthen its brand positioning. The new look replaces the earlier...
Big Grid
Everstone Capital sells Modern Foods to Mexico’s largest bakery firm: Report
Home grown private equity fund Everstone Capital has sold its iconic bread brand Modern Foods to Mexico’s largest food and bakery company, Grupo Bimbo, according to a report by the Economic Times.Everstone's bread and bakery platform Everfoods Asia, predominantly consists of Modern Bread brand that Everstone had acquired...
Food
Bread sales recovering after potassium bromate crisis
Sales of bread have recovered after the potassium bromate crisis and has again reached the level of 10-12 lakh packets per day in the National Capital, All India Bread Manufacturers Association (AIBMA) said.
According to a PTI report: Sales of...
Latest News
Bread makers stop using controversial chemicals
Facing allegation about presence of carcinogenic chemcals in their products, a bread manufacturers' body has stopped using controversial potassium bromate and potasium iodate as additives from last night.
According to a PTI report: The All India Bread Manufacturers Association, which...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks
Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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