Heelys
Retail
Case study on Heelys Inc
In 2007, Heelys Inc. (“Heelys”), a US maker of branded roller shoes, entered the Indian market via an independent local distributor, granted exclusive distribution rights across India. The distributor, an entrepreneur from Chennai, purchased an initial stock of 500...
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British fashion brand Asos launches on Ajio
With this India foray, Asos plans to tap into the growing appetite for international brands in the countryNew Delhi:...
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