Heelys Inc
Retail
Case study on Heelys Inc
In 2007, Heelys Inc. (“Heelys”), a US maker of branded roller shoes, entered the Indian market via an independent local distributor, granted exclusive distribution rights across India. The distributor, an entrepreneur from Chennai, purchased an initial stock of 500...
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D2C perfumery brand Mocemsa eyes global entry
The company is targeting entering neighbouring countries like Bangladesh and Sri Lanka, and parts of Southeast Asia including Indonesia...
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