Henrik Österström
Who’s Who
Henrik Österström, Country Food Manager, IKEA India
Henrik Österström with his team is responsible for introducing Swedish food in the Indian market, while keeping in mind a mix of local Indian traditions and Swedish food experience, thereby creating a “Swedish feel – Indian appeal”. One of...
Food
IKEA Restaurants: Have they tasted success in India?
Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft. debut outlet in India, features a 1,000-seater restaurant, the brand’s largest in the over 400 stores it has globally. So, why does a furniture giant–and an immensely...
Home Decor & Furnishing
The IKEA India experience, strategies and future plans
Finally, the wait is over! IKEA, the world’s leading Swedish home furnishing retailer has opened the doors of its Hyderabad store for customers on August 09, 2018.Expressing joy, Peter Betzel, CEO, IKEA India says, “At IKEA the people, the...
Food
Indian, Swedish food to boost IKEA shoppers’ energy
IANS -
Walking through the sprawling, newly-opened IKEA store here needs energy and the company is making sure that customers get to recharge at its trademark restaurant. The 1,000-seater restaurant is the biggest among the Swedish home furnishings retailer's global network...
Food
IKEA betting big on its food business: IKEA India Food Head, Henrik Österström
Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft debut outlet in India, features 7,500 furniture and home furnishing products and a 1,000-seater restaurant - which is IKEA’s largest in over 400 stores it has globally.Henrik...
Home Decor & Furnishing
IKEA: Serving Healthy and Sustainable Food
Henrik Osterstrom, Country Food Manager, IKEA on how the brand is providing a great food experience along with selling furniture...
Home Decor & Furnishing
IKEA betting big on its food business: IKEA India Food Head, Henrik Österström
Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft debut outlet in India, features 7,500 furniture and home furnishing products and a 1,000-seater restaurant - which is IKEA’s largest in over 400 stores it has globally.Henrik...
Food
IKEA: Mixing furniture and food into a bumper retailing proposition
At the India Food Forum 2017, Country Food Head, IKEA India, Henrik Österström spoke on food being a key component of the Swedish furniture maker’s retailing strategy and explained why the company also operates restaurants, serving great food in...
Food
IKEA to open 1,000-seater restaurant in Hyderabad store
IKEA, the world’s biggest furniture retailer, will be opening its first India store spread across 400,000 sq.ft. in Hyderabad in December 2017.
The store will feature 7,500 furniture and home furnishing products and a 1,000-seater restaurant serving healthy and nutritious...
Food
How To: Convert the customer's food retail journey into an exciting, sensory experience
Session PartnerIndians love food and want to interact with it. But, when they walk through the supermarket door, do customers face an adventurous food encounter or just bland merchandise shelf navigation? Can retailers and retail support technologies help convert...
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Chai Sutta Bar opens 2 outlets in Bengaluru
The newly launched CSB outlets are located at Kalyan Nagar and NagarbhaviBengaluru: Quick service restaurant (QSR) chain Chai Sutta...
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