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PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...
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Mukta A2 Cinemas reopens in Vizag with new makeover, enhanced experience

The Vizag upgrade is part of Mukta A2 Cinemas’ broader strategy to enhance its movie experience by investing in...
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