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PAYBACK's Gaurav Khurana on why loyalty programs work in India

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...
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How D2C brand Put Simply is making waves in Indian skincare

For the financial year 2024-25, the brand has set a revenue target of Rs 2 crore Founded in 2022 by...
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