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Retail’s Twins: Fashion Accessories & Western Wear Are Inseparable

The influence of western culture in India has set a wave for a growing sense of fashion among Indian women. Thanks to the increased penetration of technology, awareness about latest fashion trends across the globe is available within a...

Western wear market makes up India’s new social fabric

Western wear is one of the fastest growing categories in the retail industry that attracts consumer across demographics. Western wear is a clothing style derived from 19th century American old west region. It broadly comprises jeans, t-shirts and jackets...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Malls take CSR initiatives to the people, rake in footfalls for good deeds

With the introduction of mandatory spending on Corporate Social Responsibility (CSR) brought on by the Companies Act 2013, companies in India and across the world have shifted focus from anticipating change and understanding the impact of this change to...

Synergy between retail real estate and modern retail growth

India’s retail sector has been undergoing structural changes for the last two decades. Shopping malls, lined with specialty retailers, started dotting the retail markets of the country’s top cities during the mid-1990s. Since then, the ‘mall culture’ gradually pervaded...

H&M to open stores across four new cities

Hennes & Mauritz AB (H&M), one of the world’s largest fashion retailers, known for offering high fashion and quality basics at affordable prices, is opening four new stores in India at Kochi, Nagpur, Dehradun and JalandharThe stores are set...

The changing definition of women’s formal wear in India

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...

Single brand retailers welcome govt’s move to ease global sourcing norms

Leading single brand retailers hailed the government's move to ease local sourcing norms and allow online sales, saying it is an encouraging step to attract investments in the sector. The government on Wednesday expanded the definition of mandatory 30...

H&M launches on Myntra

Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on August 20, 2019 at 8 pm.With the H&M launch...

Responsibly Fashionable: An introduction to sustainability

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and trend across the globe today. The goal here is to create a system which can be supported indefinitely in...
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Indian consumers prefer ‘offers’ faster online than offline: Report

The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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