H&M
Fashion
H&M and Klarna grow partnership to US
H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints.Together, H&M and Klarna are aiming at further integrating H&M's...
Fashion
An exploratory study of the Indian casual wear market
Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
Fashion
The swing towards casual wear
Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners. Be it interpersonal relations, lifestyles, careers and job roles etc. this trend is visible all across. The new generation is...
Fashion
Casualwear market in India and its future dynamics
The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer satisfied and engaged with constant re-invention from existing brands and launch of several new local and international brands. Casual...
Fashion
Innovation & sustainability rule the Indian casual shirts category
The casual shirts segment is the fastest growing segment in Indian apparel market, owning to the changed consumer preferences.According to Frost & Sullivan, the men’s shirts market in India is valued at Rs 371 billion, and it is the...
Retail Hub
PRM Marketcity: An Opportunity for brands to reach an untapped consumer base
PRM Marketcity a marketplace model designed to suit the needs of people residing in Tier III towns across Eastern India. It is an opportunity for brands across the country to access millions of untapped customers who are still not...
Fashion
Sustainability & Innovation: The evolution of the Indian denim industry
India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest contributor in the retail industry. Basis industry statistics, denim is the single largest leading segment in the global fashion industry....
Fashion
H&M launches online shopping in Mexico
H&M has launched its online operations in Mexico.For the H&M online launch, a local campaign was launched featuring four Mexican talents: Danna Paola (actress and singer), Mario Bautista (singer), Paulina Goto (actress and singer) and Jose Pablo Minor (actor)....
Fashion
Decoding the future of fashion accessories market in India
Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised un-branded market, ranging from street vendors to small ‘mom and pop stores’, fashion accessories are now also available in curated...
Fashion
H&M Conscious Exclusive 2019: Mixing the beauty of nature with sustainability innovation
For Spring 2019, H&M Conscious Exclusive explores the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. Launched on April 11, the collection will be available in selected stores...
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Latest News
Indian consumers prefer ‘offers’ faster online than offline: Report
The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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