Hot Wheels

The collection will include denim jackets, coveralls, and graphic tees along with a limited-edition Wrangler branded miniature die-cast ’85 Ford BroncoBengaluru: American denim brand Wrangler has collaborated with global toy company Mattel Inc.’s Hot Wheel to launch a street-wear...

Ace Turtle recently launched the first Toys“R”Us store that marks the company’s second innings in India at Sarath City Capital Mall in HyderabadBengaluru: Toy retail chain Toys “R” Us has made a re-entry into India, two years after the US...

Flipkart-owned Myntra and Jabong have teamed up with leading toy companies like Hamleys, Hot wheels, Funskool, Lego and Barbie to foray into the growing kids category in India's retail industry. According to a PTI report: Myntra has launched toys from...

To improve efficiency and profitability in a highly competitive market, multinational toy-maker Mattel, best known for brands like Barbie, has roped in JDA Software Group to power its global supply chain. JDA will drive improvements across its end-to-end supply chain...