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How India Buys Apparel

How do Indians buy apparel?

While the pandemic led to increased adoption of online apparel shopping, physical stores and markets are once again being preferred by people for buying clothes. New Delhi: Around 4% of households surveyed in India now exclusively use online platforms...
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Shein’s beauty brand SheGlam debuts in India with Reliance Retail’s Tira

At present, SheGlam lineup is available on Tira’s website/app and the collection will soon be available in Tira stores...
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