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6 ways in which D2C Brands are redefining physical stores

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

6 digital-first brands that went physical

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

We will add at least 10 more stores this year, says Afsar Zaidi of HRX

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

Akshay Kumar’s clothing brand Force IX enters Bengaluru

The new outlet is the brand's second retail store in India and is located at Phoenix Marketcity, Whitefield, BengaluruBengaluru: Bollywood actor Akshay Kumar's athleisure wear label Force IX has launched its first store in Bengaluru, a company official wrote...

HRX by Hrithik Roshan opens store at Phoenix Citadel in Indore  

This is the third HRX by Hrithik Roshan offline store, after one each in Bengaluru and MumbaiNew Delhi: Homegrown activewear brand HRX by Hrithik Roshan has entered Madhya Pradesh by opening its first store in the state at the...

Hrithik Roshan’s HRX goes omnichannel; unveils first exclusive offline store in Mumbai

The first HRX by Hrithik Roshan offline store is spread over 2,600 sq. ft. and is located at the Phoenix Market City mall in Kurla, Mumbai Bengaluru: Indian actor Hrithik Roshan unveiled his fitness brand HRX's first store in Mumbai on...

HRX by Hrithik Roshan makes its offline debut in Bengaluru

Fitness brand HRX by Hrithik Roshan launched its first standalone store at Phoenix Market City, Mahadevapura, Bengaluru Bengaluru: India's first homegrown activewear brand HRX by Hrithik Roshan launched its first standalone store, at Phoenix Market City, Mahadevapura, Bengaluru, Indian actor Hrithik Roshan announced...

Gradual Path to Recovery: Fashion retail registers demand revival

After months of the COVID triggered wallop, markets and economies around the world are now steadily inching back towards normalcy. The Indian fashion industry, one of the worst hit retail sectors by the pandemic, too has finally started registering...

E-commerce continues to surge as the pandemic pushes on

As the COVID-19 pandemic made its way around the world, keeping shoppers at home and away from physical stores, web sales have seen a significant spike over the last few months. From a consumer perspective, the shift was obvious...

3.5 million customers shop during the 12th edition of Myntra’s EORS

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four day event that began on June 19. Shoppers across the country placed about 4 million orders, across multiple categories, of...
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Chandni Chowk Wedding Festival draws 1.56 million visitors at Omaxe Chowk

More than 75 brands across fashion, jewellery, and lifestyle from Chandni Chowk and Omaxe Chowk came together for the...
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