HRX
Retail
HRX enter into equity partnership with CureFit
India’s largest and first homegrown activewear brand, HRX, recently announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal packs.Bollywood star Hrithik Roshan – Founder of HRX has left no stone unturned...
Fashion & Lifestyle
The Arrival of Indian Celebrity Fashion Brands
Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...
Fashion & Lifestyle
Bollywood tie-ups: A lucrative e-commerce formula
IANS -
Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...
Fashion & Lifestyle
7 ways in which fashion retailers leverage exclusivity
For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario.
Fashion and Consumerism
The Indian consumer market is broadly segregated into urban and...
Fashion & Lifestyle
Hrithik Roshan’s HRX eyes Rs 500-cr turnover by 2020
Hrithik Roshan-backed fashion brand HRX is eyeing Rs 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.According to a PTI report: Besides, the company, which is co-owned...
Retail
India's Footwear Industry: Putting its best foot forward
Footwear remains a very important industry in India, contributing to not just employment generation within the country but exports as well. Today, India is the second largest producer for footwear in the world, just behind China.
Hollywood mega star Marilyn...
Retail
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ
Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.
This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...
Retail
Convergence enters Indian retail space as offline online retailers swap positions: India Retail Report 2017-18
Convergence is name of the game in the Indian retail arena with e-commerce companies with online presence increasingly opting for offline or brick-and-mortar presence while brick-and-mortar retailers opting for online presence as part of functioning as an Omnichannel brand.
According...
Retail
Myntra targets 25x sales; 4 lakh new customers during sale
Myntra has announced the 6th edition of its iconic End of Reason Sale (EORS), India’s largest fashion sale with more than 1 crore products on offer and discounts up to 80 per cent; to be held between June 24...
Fashion & Lifestyle
Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth in online sales
As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...
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Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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