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Cracking the rural retail code

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...

Dabur scouting for acquisition targets in D2C healthcare, personal care: CEO

The acquisition will help Dabur to increase its play in the fast-growing premium segment and also to strengthen our urban play, Malhotra said in a post-results Investors' Conference CallNew Delhi: Homegrown FMCG major Dabur India is looking for an...

FMCG makers expect sustained recovery in volume and margins with price reduction in FY24

FMCG companies are chasing volume growth again after a gap of a few quarters, offering higher grammage and price cuts thanks to inflationary pressuresNew Delhi: Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-moving consumer...

Winning Brand-Retailer Parternships: HUL and Apollo Pharmacy

10 outstanding success stories of collaboration exemplifying how brands and retailers can create a winning playbook by leveraging each other’s capabilities and resourcesBy collaborating, brands and retailers can reach out to new customers and expand their reach in the...

Rural slowdown bottoming out, gradual recovery in volume expected: HUL

Though the rural growth was still down 3 per cent in the quarter ended March 31, 2023, it is on the right path of recovery with overall commodities price moderationNew Delhi: The rural slowdown is "bottoming out" and a gradual...

HUL Q4 net up 12.74% at Rs 2,601 cr; net sales up 10.83% at Rs 14,926 cr

HUL delivered strong performance with turnover growth of 11 per cent and underlying volume growth of 4 per centNew Delhi: FMCG major Hindustan Unilever Ltd on Thursday reported an increase of 12.74 per cent in its consolidated net profit...

HUL and More Retail create a perfect storm in the natural care tea category

The activation exercise mounted jointly helped HUL to drive premiumization in the tea category overall, recruit 26,000 new customers for its red-label natural care tea and retain 34% of their numbers in the following months as well. Mumbai: The partnership...

HUL appoints Rohit Jawa as new MD & CEO

Rohit Jawa is presently associated with Unilever as Chief of TransformationNew Delhi: FMCG major HUL on Friday announced the appointment of Rohit Jawa as the Managing Director & Chief Executive Officer.Jawa, presently the Chief of Transformation for Unilever, would take...

FMCG makers see green shoots of revival in rural market, increase marketing spends

Firms such as HUL, Godrej Consumer Products Ltd, Dabur, Marico and Emami expect recovery in consumption and are increasing upfront marketing investments in advertising and promotionNew Delhi: Major FMCG companies feel the demand slump has bottomed out and there are...

Worst of inflation may be behind us, says HUL CEO Sanjiv Mehta

The rural market, which has been reeling under the impact of high inflation, has seen some green shoots in terms of slowing of the decline of growth, added MehtaNew Delhi: The worst of inflation is "perhaps behind" but there...
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