HUL

Advertisement regulator ASCI has pulled up FMCG major HUL over its 'misleading' TV commercial for dish washer brand Vim in which it claimed rival Jyothy Laboratories' Exo as sadharan (ordinary) bar. According to a PTI report: The Advertising Standards Council...

Hindustan Unilever Ltd., India's largest consumer goods company, recently said that its near-term performance would be "adversely impacted" due to the ongoing demonetisation scheme of the government. Adding that in the long term it would be "win-win for everyone". In...

GS1 India has recently launched a new DataKart service, a repository of retailed products, which has been developed based on Industry and consumer needs; for a single source of trusted, reliable and accurate information on products sold through retail...

Even as FMCG majors in India expected a revival in demand in the second half of the year, post a normal monsoon that bought a relief to drought-hit farmers almost after two years, the September quarter has been dismal...

For far too long, brands have been busy trying to sell to customers via the materialistic side of things. However, as consumers get more informed, engaged and vocal, brands are evolving with them, experimenting with innovative marketing ways to influence...

FMCG giant Unilever recently announced that it will acquire Sweden-based air purification solutions provider Blueair for an undisclosed sum to foray into air purifier segment. “Launched in 1996 in Stockholm, Blueair had a turnover of $106 million in 2015 and...

Advertising watchdog ASCI has pulled up Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia and Flipkart, among others, for running misleading ad campaigns. The Consumer Complaints Council of Advertising Standards Council of India (ASCI)...

FMCG major HUL plans to exit its 21-year-old joint venture Kimberly-Clark Lever Pvt Ltd (KCLL), which is into baby and feminine care business through its brand Huggies and Kotex. According to a PTI report: HUL, which had formed the 50:50...

It's been three years since the Corporate Social Responsibility (CSR) Policy has been implemented in India and multi-national companies (MNCs) in India have taken to it like a duck to water. Corporate Social Responsibility refer to initiatives taken by companies to assess their effects on the...

Jasper Infotech, parent company of Snapdeal, has roped in Kanika Kalra of Hindustan Unilever as executive vice-president for marketing. Kanika was working as a brand director for HUL's largest skin cream brand Fair & Lovely. She will be replacing...