ICLP
Retail
Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty
Global loyalty marketing agency ICLP (a Collinson Group Company)Â has revealed research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best...
Research
79 pc Indian customers would cheat on their favourite retailers: ICLP Study
An ICLP study, in conjunction with a leading relationship expert, looks at psychological similarities between human and brand relationships, and sheds light into what retailers can do to improve customer loyalty during the holiday shopping season and beyond...
Global loyalty...
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Latest News
Home Appliances: The Made in India Advantage
How local manufacturers are redefining home appliances for Indian ConsumersThe home appliance sector in India has witnessed rapid expansion...
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