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IFF2024

Key strategies retailers adopt to minimise returns

Leading omnichannel retailers like Being Human, Lacoste India and Snitch among others shared their approaches to reducing returns and reverse logistics costs at the India Fashion Forum (IFF) 2024Bengaluru: Returns and the associated reverse logistics costs are burning issues...

Fashion industry leaders unite against discounting, embrace data-driven personalization

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF) 2024 underscored the imperative of prioritizing consumer insightsBengaluru: Industry titans urged a paradigm shift away from discounting and towards data-driven...
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71% of consumers want generative AI integrated into their shopping experiences: Report

Over half (58%) of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up from...
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