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immersive experiences

The business of offering immersive experiences

Shopping centres are using immersive experiences to attract more shoppers and boost business New Delhi: Malls must offer more than just shopping to capture customer attention and time, representatives from different malls and developers said. The shift to providing immersive experiences...

Earthraga monitors new technologies for immersive experiences: CEO Ganesh Kamath

The 2020-founded beauty and wellness brand’s CEO speaks on the plans, international expansions and the right integration of technology New Delhi: Skincare D2C brand Earthraga keeps exploring new channels and technologies like augmented reality (AR) and virtual reality (VR) to...
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From vending machines to café chain: Roastea eyes 100 outlets in 5 years, Rs 350 crore in 3 years

Founded in 2019, the brand closed FY 2024 with revenue of approximately Rs 60 crore and aims to double...
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