IMRB
Food
Decoding food buying behaviour of consumers
This section of the IMRB food report attempts to unravel and understand the changing food & grocery consumption behaviour on the basis of key consumer insights and understand the emerging trends that will shape the future and profitability of...
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Indian homes stock Rs 78.300 cr worth of used goods: OLX-IMRB
Used goods worth Rs 78,000 crore are stocked away in Indian homes, a study commissioned by used goods marketplace OLX and market research firm IMRB said recently.
According to the third edition of Consumer Research on Used Goods and Selling...
Food
Decoding food buying behaviour
Food is the largest retail consumption category in India, accounting for 33 per cent of the overall consumption expenditure. It is also the largest opportunity area, especially in times when market dynamics are changing dramatically and consumer behaviour is...
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3 Omnichannel marketing trends for 2025
New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...
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