IMRB Kantar Worldpanel

Home-grown brands remain most chosen in India: IMRB Kantar report

Indiaretailing Bureau - June 14, 2016

Home-grown brands dominated the 2016 edition of Brand Footprint, the IMRB Kantar Worldpanel’s annual ranking of the most chosen consumer brands in India, taking four of the top five slots. Parle, the biscuit brand owned by Mumbai-based Parle Products Pvt....

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