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Aditya Birla in talks to acquire Virat Kohli’s Wrogn brand

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

Tier 2-4 cities spent up to 77% more than tier 1 on online shopping: IIMA Report

Male consumers spent 36% more money than female consumers online in their last online shopping transaction as per the Indian Institute of Management Ahmedabad (IIMA) survey Mumbai: Tier 2 to tier 4 cities spent up to 77% more than tier 1...
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This clean beauty brand is on a mission to uncomplicate makeup

Founded in 2020, the brand has set its sights on a revenue target of Rs 12 crore for the...
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