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Young consumers buying into brand narratives first, say founders of new-age brands
PTI -
In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
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Tax relief and enhanced spending on infra and rural development to boost consumption: FMCG makers
For middle-class families, strategic focus on targeted tax relief and enhanced social security measures, will uplift household sentiments, boost...
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