influencer marketing

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...

The services include influencer marketing, social media ads on Facebook and Instagram, and WhatsApp marketingNew Delhi: Food and grocery delivery platform Swiggy on Tuesday launched marketing solutions to drive customer engagement for restaurant partners.This offering, accessible to partners PAN-India, aims...

This represents a 5.96% growth year-over-year (YoY) for Amazon Prime Day in terms of sales New Delhi: Amazon.com Inc. generated a sale of $6.4 billion on the first day of its flagship shopping event ‘Prime Day’ in the US, according...

Pulkit Bansal, country head of Anko India on the Australia-based home and kitchenware brand’s India experience, marketing strategy and expansion plansNew Delhi: Australian homeware retail brand Anko entered India in April 2023 with an aim to get a piece...

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

The company will utilise the money to expand its offerings, accelerate product development, and grow its presence in international markets, the startup said in a statement Mumbai: Influencer marketing platform One Impression on Wednesday said it raised $10 million in...

Adopting these trends will help D2C brands gain an edge in the marketD2C or direct-to-consumer brands have seen immense growth in the past few years. The year 2023 looks promising for D2C brands as well. The D2C market is...