Influencer video
Latest News
67% Indians trust influencer recommendations over traditional ads: Report
Influencer content has emerged as one of the most effective and equitable digital media channels in India today, alongside ecommerce platforms and online display advertising
Bengaluru: A staggering 67% of Indian consumers trust influencer recommendations more than traditional advertisements, according...
Food
Bournvita rejects social media influencer’s claims of high sugar content
PTI -
The video has been deleted by the influencer Revant Himatsingka after being served a legal notice by the company, but it was widely circulated on the social media platform New Delhi: Mondelez India-owned health drink brand Bournvita on Monday rejected...
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Latest News
Order volumes across D2C brands grew by 14.5% in the Jan-Mar quarter: Report
Despite the rise in order volumes, average order value (AOV) dipped marginally—down 1.5% from Q3Bengaluru: Order volumes across direct-to-consumer...
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