influencers
In Focus
2025 Marketing Forecast: 5 Trends to Watch
From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by consumers amid the millions of distractions in today's cluttered retail environment is a challenge, especially for emerging direct-to-consumer (D2C) brands.Unless...
In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
Beauty & Wellness
Breaches by influencers catapult personal care sector to top-3 violator in misleading ads: ASCI
PTI -
The education sector contributes the highest number, over a fourth of misleading ads, while healthcare follows with a 15 per cent share, reports ASCIMumbai:Â Violations by direct-to-consumer (D2C) brands and influencers have pushed the personal care sector to the top...
Big Grid
Is the e-commerce industry ready for the crypto revolution?
There are several factors to consider when evaluating the readiness of the e-commerce industry for the adoption of cryptocurrenciesBy Prayag SinghThe e-commerce industry has come a long way since the early days of the internet, and it has continued...
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Latest News
2025 Marketing Forecast: 5 Trends to Watch
From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approachesBengaluru: Getting noticed by...
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