Innerwear
Fashion
Fashionable on the Inside: Analysing the Indian innerwear segment
The innerwear market has come a long way in India. From being just a functional wear category to becoming a fashion quotient, the segment has brilliantly created a niche for itself. With the rising incomes, passion for fashion and...
Fashion & Lifestyle
Growing potential of innerwear market in India
The innerwear category has broadened from basic requirement of commodity wear to designer wear with emphasis on styling and comfort. The Indian innerwear market holds immense growth potential and is slated to grow phenomenally over the next 5 years....
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Latest News
The D2C playing field
Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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