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Internet of Things (IoT)

From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...

The Role of Internet of Things (IoT) and Robotics in Retail

A look at the different use cases Internet of Things (IoT) and Robotics in Retail and how this emerging technology possesses the potential for massive digital transformationIoT and robotics in retail integrate smart devices and automated systems to enhance...
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An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee

Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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