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Pataa: Simplifying addresses, improving deliveries

From tie up with ISRO to voice directions, how Pataa is helping improve location accuracy by simplifying India’s complex addresses New Delhi: If physical retail is about location, e-commerce is about an address. Last-mile deliveries are the most important leg...

ITC Sunfeast Baked Creations pays tribute to Chandrayaan 3 mission with a special dessert

Called Lunar Dulce de Leche Choux Bun by ITC Sunfeast Baked Creations, the dessert features a velvety white rocher glazed choux bun resembling the moon and is adorned with a chocolate replica of the Chandrayaan 3 rover New Delhi: Paying tribute to the...

Mission Chandrayaan-3: 5 Learnings for retailers

India created history by successfully landing Chandrayaan-3 on the moon’s South Pole. Here’s what retailers can learn from the milestone missionMumbai: At 5.28 pm (IST) on 23 August all eyes across the world were set on millions of screens—from...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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