ITC Foods

Due to increased raw material prices and supply constraints, Indian FMCG firms are resorting to desperate measures to keep the cost in check. The players are experimenting with different stategies, like hiking product prices, reducing the weight of the...

Manufacturers need to concentrate on broadening the market and increasing penetration among today’s upwardly mobile consumers, who are on the lookout for variety in ready-to-eat foods that are nutritious and offered to them in hygienic and convenient packaging at...

Food retailing is quite tough in India because of its multi-culture and multi-religion identity. It is said after every two kilometres here, one may savour new water and culture and thus learning the dynamics of retailing is very important...

At the Food Forum India 2008 inaugural session, SS Chahal, director, ministry of food processing industries, government of India, said, “The food processing sector generates significant employment. The multiplier effect of investment in this industry on employment generation is...

As India negotiates its transformation to a consumer-led market, the marketer and the retailer are constantly devising and studying new means to win over the consumer via different means. To bring forth interesting aspects about the psyche of the...