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ITC Limited

ITC Foods launches biscuit 'enriched' with native Indian cow milk

ITC Foods has announced the launch of a biscuit variety enriched with native Indian cow milk. According to a PTI report: The Sunfeast NaatMaad Paal biscuits are enriched with native Indian cow milk and fortified with the goodness of eight...

Vivel's brand campaign inspires women

Vivel, one of India's most trusted brands, recently unveiled its 'Ab Samjhauta Nahin' brand campaign introducing a fresh, nuanced perspective of self-confidence that personifies the woman of today. It inspires women to question the social fabric that tends to...

Solemio and Fitz

Texperts offers the perfect blend of international textile marketing and sourcing solutions. It has given rise to remarkable brands like Solemio and Fitz. Solemio presents varied range of formal apparels for men that defines professionalism whereas Fitz is dedicated...

Vivel Launches Bathing Range, Love and Nourish

Vivel, ITC’s leading personal care brand has introduced a crafted bathing range, Love and Nourish, which is enriched with almond oil, shea butter, avocado oil and olive butter. Brand Ambassador Kareena Kapoor Khan had unveiled the unique range in...

ITC makes a foray into the men grooming segment

ITC's personal care brand, Fiama Di Wills has recently launched the Fiama Di Wills Aqua Pulse Shower Gel and Bathing Bar exclusively for men in India. The range is enriched with extracts of blue lotus and sea minerals to...

What’s Cooking?

For long, home-made masalas, including curries and pastes, have remained an indispensable item in most Indian kitchens. Though their position has more or less remained unchallenged, they have now begun to get some severe competition from ready-to-cook (RTC) curries,...

ITC expands its personal care product portfolio

ITC has announced its foray into the fairness cream segment with the launch of Vivel Active Fair. “Skin cream is a rapidly growing product category in India. We at ITC have been involved with intensive R&D efforts over the...

Customer-centric retailers roll the dice

“Rather than trying to fit the world to our business model, we need to fit the business model to the real world that exists,” comments Devangshu Dutta, chief executive of Third Eyesight. At present, in the midst of a...

Amrita Rao WOWs Vivel

ITC Limited owned brand of Vivel soaps and shampoos have signed Amrita Rao as brand ambassador. They have also launched a website dedicated to women called VivelWOW.com, with WOW standing for ‘Women on Wednesdays’. This is a forum for...

Gross Margin: How reflective is it?

It is being said that it might be easy to turn cash into inventory but the main challenge is to turn the inventory back into more cash. According to researchers and analysts, many retailers fail to make more money...
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Latest News

Fresh commerce platform Handpickd aims to launch 30 new micro markets in 2025

The micro markets will be located within Gurgaon and Delhi NCRBengaluru: Handpickd, India’s first direct-to-consumer (D2C) match-making platform for...
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