ITC - LRBD

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to the same. Fast forward fashion is leading to consumers shopping to their heart’s content, but this comes with some risks...

In today’s digital age, the photo-worthiness of a retail establishment could be more beneficial to the bottom line than one might think. While a distinct brand DNA is important for every band in the fashion arena today, it’s the...

ITC Wills Lifestyle, on a journey of evolution has made the tectonic shift to 100 percent natural, and will now simply be called 'WLS'. WLS breaks ground as the first mainstream Indian apparel brand to embark on a journey of the...

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in a manner that leads to a more efficient shopping process and more effective communication with shoppers.There was a time when...