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Myntra launches campaign to promote the first season of ‘Big Fashion Gig’

Myntra has kicked off a special campaign to promote Big Fashion Gig – the country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest...

Hrithik Roshan launches his sports and lifestyle brand HRX on Jabong

Indian e-commerce player Jabong has announced the launch of sports and lifestyle brand HRX by Bollywood actor Hrithik Roshan on its platform. The launch of HRX is one of its 35 brands being launched on Jabong in March 2017. After...

Jabong expands fashion portfolio; launches Aèropostale

Adding to their list of high street fashion brands, Jabong adds American line Aèropostale, to its product portfolio. The New York based retailer of casual apparel and accessories for teen will be available on Jabong for women and men in...

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Legendary Indian Cricket all-rounder Yuvraj Singh has launched his sports lifestyle brand YWC on Jabong. YWC was launched officially last year in September. The brand which sells through its own portal www.ywcfashion.com will now also be available on Jabong and...

Jabong expects to clock 40 pc business growth in 2017-18

Online fashion firm Jabong expects to clock 40 per cent business growth in 2017-18 on account of expansion in product range, marketing investments and additional features in its mobile application. "We believe we are not at good levels, but we...

Jabong adds Forever 21 to its product portfolio

Online fashion portal Jabong has launched American fashion wear brand Forever 21 to its product portfolio. The brand will be available on Jabong in variants across the apparel, accessories and footwear categories, said an official statement from Jabong. “At Jabong,...

Virat Kohli’s fashion brand ‘WROGN’ launched on Jabong

Indian online fashion portal Jabong announced the addition of Virat Kohli co-owned fashion brand WROGN to its product portfolio. The men’s fashion wear brand will be available on Jabong in 450 variants with prices ranging from Rs 799 to Rs...

Myntra’s lifestyle brand Roadster’s retail store launched in Bengaluru

Myntra, in association with one of its retail franchise partners on March 16, 2017 launched the first retail store for its lifestyle brand, Roadster, in Bengaluru. Roadster is Myntra’s top selling outdoor lifestyle brand. Located on 100 feet road in upmarket Indiranagar, with...

Are mergers the roadmap to success for the e-commerce industry?

Experts have long believed that 2016-17 will witness a large number of mergers and acquisitions (M&A) in the startup industry - a supposition that was corroborated with the merger of Goibibo with MakeMyTrip. Indeed, the corporate appetite for M&A has...

The tipping point of luxury retail in India: An indepth study

India’s luxury retail market is growing at a phenomenal pace. What will be its tipping point that will enable it overtake the Chinese market? Or will the numerous obstacles in its path fail the luxury retail industry in the...
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Understanding India’s Retail Terrain: Offline Landscape and Consumer Trends

A glimpse of India's offline retail landscape, how consumers shop offline, and the role data plays in connecting the...
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