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The Indian fashion retail industry needs to be more consumer centric: J Suresh

"India's apparel fashion business has a long way to go with per capita consumption being as low as $50 compared to $950 in the US and $150 in China, said Suresh J, Chairman, India Fashion Forum and MD &...

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Jabong adds Splash to its repertoire

India’s leading online fashion destination, Jabong, launched Splash, a brand owned by the Landmark Group, on its platform. To mark the launch, Splash will feature the Spring Fabulous collection, with over 197 styles across both men and women categories.The...

Marks & Spencer now available on Jabong

India’s leading online fashion destination, Jabong, has announced the launch of iconic British multinational retailer, Marks & Spencer on its platform.To begin with, Marks & Spencer will be launching its latest Spring Summer-18 collection on Jabong, offering over 650...

Cover Story launches flagship store at Ambience Mall, Gurugram

Cover Story, a fast fashion brand for women by Future Style Lab, has launched its flagship store at Ambience Mall, Gurugram. The store is spread across 2,000 sq. ft. of area, at a prominent ground floor location amidst the...

Clicks To Bricks: Flipping the script

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

Jabong clocks 40x revenues within the first hour of the Big Brand Sale

The Big Brand Sale by India’s leading online fashion destination, Jabong, opened to a record-breaking start with a 40x revenue over baseline within the first hour.Gunjan Soni, Head of Jabong, said, “The Big Brand Sale has received a tremendous...

7 ways in which fashion retailers leverage exclusivity

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario. Fashion and Consumerism The Indian consumer market is broadly segregated into urban and...

E-commerce in 2017: They sold a lot, but how much did they sell as a brand?

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into a friend, well-wisher, empathiser and problem solver for their customers.Through a vigorous social media presence, major e-commerce players struck the...

Myntra records biggest EORS ever; 65 pc new customers and 60 pc sales from Tier 2 and 3 cities

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7 million people purchasing 5 million products over the four day sale. Myntra recorded the highest share of first time buyers of...
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Nandini launches protein-infused idli-dosa batter for urban consumers in Karnataka

According to KMF, the batter will be available in two pack sizes and will be sold at milk parloursBengaluru:...
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