James Roper
Fashion & Lifestyle
Definition to measure e-commerce
Even as the internet changes the ways of shopping and retailing, there still has been no agreed international standard for measuring e-commerce. Due to the lack of a capability for measuring, online trade undermines capacity for understanding how to...
Retail
New set of definitions to monitor B2C online commerce
The Interactive Media in Retail Group (IMRG) has recently launched the Global E-commerce Measurement Standard (GEMS) – a new set of definitions to measure and monitor B2C online commerce. GEMS is backed by e-commerce industry associations in the UK,...
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Emami to expand male grooming play with Smart and Handsome, aims Rs 1,000-cr revenue in 3-4 yrs
The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and...
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