Johnny Lever
Leaders Ink
Celebrity Endorsements: Breaking Through the Blur
A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...
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Latest News
India ice cream market expected to touch Rs 45,000 cr in next 3 years: IICMA
Though seasonal in nature, the market has witnessed huge growth helped by rise in disposable incomes, changing consumer preferences,...
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