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Brands keep formal ethnic wear relevant in India

Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be...

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.Here is the list of retailers...

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...

The Future of Retail is Phy-gital

2018 promises to be a crucial year for Indian retail. Even as the retail sector welcomes e-commerce with open arms, it is brick-and-mortar which has emerged victorious over the last one year in the country, for after all, while...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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