Karan Chanana
Progressive Grocer
AMIRA Basmati Rice Makes a Splash in Kolkata this Durga Puja Season; Serves Biryani to over One lakh people in 4 days
The Durga Utsav campaign by AMIRA saw thousands of people throng to the specially designed stall at the Durga Pujo pandal in Ballugunj Cultural Centre, Lake View Road, Desopriyo Park, Kolkata.AMIRA conceptualized several fun, one-minute contests around rice grains...
Progressive Grocer
Amira Launches Gourmet basmati Rice and Plans to Expand its Footprint to Over 70 Countries by 2017
The leading food brand, Amira Nature Foods, has launched a new premium range of gourmet basmati. The new range has been launched in golden packs with a new logo, depicting princess Amira.The new range offers four basmati rice variants,...
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Latest News
Expect demand moderation to continue; small packs selling more, price hikes likely: HUL
While premiumisation is continuing, he said, "There is a preference for smaller packs across categories and that has become...
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