Kaushik Mukherjee
E-Commerce
6 digital-first brands that went physical
These offline brands took the offline route to expand and reach a wider customer base
Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world.
According to a 2022...
Fashion & Lifestyle
After Mumbai outlet, Zouk keen on more offline stores, charts out FY24 growth blueprint
PTI -
The current focus of Zouk is to move ahead with the FY24 blueprint for growth, including more offline stores that would boost brand visibilityNew Delhi:Â With the recent launch of its flagship store in Mumbai, lifestyle and fashion accessory startup...
Fashion & Lifestyle
Zouk marries heritage with functionality: Disha Singh, co-founder of the D2C accessories brand
Disha Singh, co-founder of Zouk on finding a gap in the handicrafts leather accessories market and taking the cruelty-free leather route to filling it
For IIM Ahmedabad student Disha Singh, a trip to Kutch during the course days turned...
Beauty & Wellness
5 Strategies that helped Sugar Cosmetics become a big Brand
Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics on the things that helped the beauty brand hit the sweet spot of successSugar Cosmetics has emerged as one of the biggest success stories in India’s nascent yet promising direct-t-consumer (D2C) segment....
Beauty & Wellness
SUGAR Cosmetics raises $21 million in Series C funding to fuel Omnichannel growth
The year 2021 is off to a strong start for digital-first beauty player SUGAR Cosmetics as they announce a $21 Million (INR 153 Cr) Series C funding round led by Elevation Capital (formerly, SAIF Partners), with existing investors A91...
Retail
From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs
When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...
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The D2C playing field
Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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