Kees Jacobs

Sustainability concerns are now influencing consumer behavior among more than half the population. However, despite intentions to be sustainable, there is a gap between what consumers think they know, and what they actually know, about sustainability. A new report from...

Capgemini’s Digital Transformation Institute has released a new report titled 'Loyalty Deciphered— How Emotions Drive Genuine Engagement,' which seeks to understand the main drivers behind brand loyalty. The report, which surveyed more than 9,000 consumers and 500 executives, found that...