KFC
Food
From books to pizzas: Railways on the retail track
In 2014-15, Indian Railways carried 8.4 billion passengers - more than 23 million passengers a day (roughly half of whom were suburban passengers). India’s thousands of railways stations – in excess of 8,000 at last count – comprise perhaps the...
INDIA FOOD FORUM - Food Services
KFC to launch 'Watt a Box' with a built in power bank to charge phones
KFC has tied up with a digital agency, Blink Digital to launch 'watt a box'. The box will have 5-in-1 meal with a built in power bank to charge a phone. In March, the fast food chain launched the 5-in-1...
INDIA FOOD FORUM - Food & Grocery
KFC is making a major change to fix one of the biggest problems in the fast-food industry
KFC is ready to speed up service, thanks to new technology.
On Wednesday, the chain officially announced it was rolling out mobile payment, with system-wide adoption expected to be completed by the end of the summer. With the new payment...
Retail
8 marketing ideas that revolutionized retail in India
Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...
Food
Future of QSRs: Collaborative, offline-to-online models
The F&B service industry is one of India’s most vibrant industries with over 25 per cent yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch...
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KFC to use Mumbai dabbawalas for deliveries
KFC tied up with Mumbai's dabbawalas to deliver their 5-in-1 meal Box. They delivered the KFC meal on Monday during the lunch hours.
In an innovative marketing campaign, several Mumbai dabbawalas delivered KFC's meal boxes, along with their usual tiffin...
Latest News
Railways introduce ready-to-eat meals
With a view to giving passengers a wider range of options for their meals on trains, the Railways has introduced "ready-to-eat" food items for them.
While an e-catering service has been introduced on select trains and stations, passengers now also...
Food
Homegrown QSRs lag behind foreign chains
The F&B service industry is one of India's most vibrant industries with over 25 per cent yearly growth. The Indian food and beverage market, estimated to be over Rs 2 lakh crore in size, may nearly double to touch...
Food
Social Media: The double-edged sword
Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant
According to Ernst and Young’s...
Retail
IRCTC to enable multiple-choice meal options, partners FoodPanda
Taking a yet another step to expan its e-catering facility, Indian Railway Catering and Tourism Corporation (IRCTC) has tied up with online delivery firm Foodpanda, enabling consumers to order from a variety of cuisine options.
The collaboration, to be launched...
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AC makers’ profits soar in April-June amid blistering heat
Companies such as Voltas, Blue Star, Whirlpool of India, Johnson Hitachi, and Havells which owns the Llyods brand have...
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