Kimberly-Clark
Food
Creating a food brand story through sustainability
This article aims to raise some critical questions and reflect on the possible solutions toward better production and consumption in the context of Indian retail. It focuses on the role of brands in the creation of sustainable markets…
As an...
Progressive Grocer
The Dry Season
Babies’ needs are paramount, recession or not. Still, cashstrapped parents must consider prices when purchasing those seemingly endless supplies of diapers, wipes and other incidental items their little ones require, although most shoppers are loath to trade quality for...
Progressive Grocer
The Price of Convenience
The baby care category has taken a hit in recent months from scrimping parents. While customers are still willing to pay for the convenience of disposable diapers and wipes, nonessential extra lotions and other care products may not be...
Progressive Grocer
Clicking Vs. Clipping
With shoppers of all income levels increasingly on the lookout for savings, at least one grocer is busy testing new applications of “virtual coupons,” to see if customers bite. The Kroger Co., based in Cincinnati, recently launched two separate...
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Latest News
Godrej Interio records 25% growth during festive season 2024
The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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