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Kirtilals

What retailers know about retaining consumers

In every industry, the product is the star and the customer is king, and the same holds true for retail. However, the fact remains that an Indian customer is hard to please. Technically advanced or not, middle class or rich,...

How retailers provide experiences to consumers

For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience, the product is the star of the show and customer is the king. The retailer is simply the medium that brings...

Retaining customers by adding experiential value

India's retail sector has seen a lot of progress in Tier-I cities, especially in metros. From unique store design concepts to product placement, importance is given to all the minute details to make shopping a wholesome experience for consumers. A company’s...

Kirtilals organises diamond evaluation campaign

Kirtilals, one of India’s leading diamond and gold jewellery retailers, in association with HRD Antwerp Institute of Gemology, Belgium, has organised a week-long diamond evaluation campaign in its Alwarpet store, Chennai. The campaign offers general public to evaluate and...
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Hygiene Brand Pee Safe hires Arijit Sen as VP

The company aims to achieve robust sales and garner lion’s share in the Rs 8000 crore feminine hygiene market. New...
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