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Kiruba Devi

Lingerie brands branch out into loungewear & activewear categories

During the pandemic, when people have been faced with extraordinary circumstances and are working from home, a lot of customers have felt the need for good quality loungewear sets. Keeping healthy and exercising at home also requires a functional...
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Expect demand moderation to continue; small packs selling more, price hikes likely: HUL

While premiumisation is continuing, he said, "There is a preference for smaller packs across categories and that has become...
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