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FCUK India to base expansion on market research, align strategy with e-commerce

Premium underwear brand FCUK Underwear is building on the cutting-edge style and design aesthetic of its parent apparel brand in India, playing on its core strengths of product quality, perfect body contouring fits and fun and audacious prints that...

Pre-GST sales war: Who performed better?

The Goods and Service Tax (GST) rollout from July 1, 2017 ushered in pre-GST sales as many retailers anticipated a higher tax rate under the new system. CashKaro.com, India’s largest cashback and coupons website, dug up some information to...

Koovs appoints fast fashion expert Samantha Chilton as Head of Design

Koovs plc, the fashion-forward business focused on the young Indian e-commerce market, has appointed Samantha Chilton as Head of Design. Chilton brings over 25 years’ experience in affordable, young fast-fashion, working for leading brands such as Primark, Arcadia, New Look,...

Koovs brings out line inspired by Mickey, Minnie Mouse

A fashion line featuring Disney's popular characters Mickey Mouse and Minnie Mouse has been brought alive courtesy an association between online fashion destination Koovs.com and Disney. Together, they have created a 'Disney x KOOVS' collection, which offers ready-to-wear apparel and...

Fashion e-tailer Koovs sales up by 87 per cent, to expand to the Middle East

Fashion e-tailer Koovs’ strategy continues to deliver significant growth with sales up by 87 per cent to £18.6 million for the full year to 31 March 2017, underpinned by a year-on-year 100 per cent increase in both units shipped and repeat customers. While...

TRA study says Amazon is India's most attractive Internet brand

US-based online retailer Amazon has been ranked as the most attractive Internet brand in the country ahead of rivals Flipkart and Snapdeal as well as search engine giant Google, according to India's Most Attractive Brands Study 2016. "For the first...

E-commerce rules the roost for fashion purchases in India: Survey

A recent survey released by CashKaro, a cashback and coupons site, reveals that online consumption of fashion is on a constant rise in India, with e-commerce websites increasingly becoming the preferred destination for fashion purchases as against the offline...

HT Media buys 8.2 pc stake in fashion e-tailer Koovs

Indian newspaper publisher HT Media has invested 3 million pound (around Rs 29 crore) in UK-based online fashion store Koovs for 8.2 per cent stake. Shares under the deal were issued at 25 pence each. Koovs is in discussion with...

Spas, salons witness influx of consumers; courtesy online promotions

With various websites like Snapdeal and Koovs offering spa and salon service deals of premium salons at a quarter of the price, the inflow of consumers has gone from medium to heavy in less than six months. In India,...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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