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Parle Products forays into premium chocolate segment; introduces Friberg

Indiaretailing Bureau - November 3, 2016

Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars. The Mumbai-based company, which...

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Recode Studios has been expanding its retail footprint across major cities. With this launch, the brand aims to cater...

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