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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Retailer Jimmy Choo puts itself up for sale

Luxury shoe and bag retailer Jimmy Choo, with market value of over 700 million pounds (Rs 5,800 crore), has put itself up for sale. The retailer said it had "decided to conduct a review of the various strategic options open...
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AbCoffee opens 50th outlet in just two years

The homegrown takeaway coffee chain reached the milestone by opening four new outlets in MumbaiMumbai: Tech-enabled grab-and-go coffee chain...
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