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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

These 5 brands spend the least on advertising

These brands shell out the minimum for traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A...

Retailer Jimmy Choo puts itself up for sale

Luxury shoe and bag retailer Jimmy Choo, with market value of over 700 million pounds (Rs 5,800 crore), has put itself up for sale. The retailer said it had "decided to conduct a review of the various strategic options open...
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Vineet Gautam to step down as Bestseller India CEO

Although Gautam has not yet disclosed details about his next venture, his statements hinted at a new chapter ahead. New...
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