Kunal Kumar

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...

Modern Bazaar, the Delhi-based 30-year-old retail chain, which sells exotic foods and groceries, has opened its second store at the Select Citywalk mall in New Delhi. The new store is spread across 1,200 square feet and has around 8,000...