Kunal Tiwari

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...