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Kurlon

Kurlon unveils new logo and brand campaign

The campaign will last five weeks across TV, Digital and below-the-line touchpoints New Delhi: Sheela Foam Ltd. has re-branded its mattress brand Kurlon with a new logo and tagline (Life Banegi Hula Hula) to commemorate the brand’s 60th anniversary, the company...

Sheela Foam sees 14-15% CAGR growth in next 3-5 yrs: CEO Nilesh Mazumdar

Currently, the Indian mattress market is estimated to be around Rs 15,000 croreNew Delhi: Sheela Foam, which owns two leading mattress brands -- Sleepwell and Kurlon -- expects a double-digit CAGR growth of 14 to 15% in short to...

Sleepwell & Kurlon Adopt Unicommerce

Unicommerce will enable both brands to fulfil custom-sized orders of mattresses, centralise fulfilment from across multiple locations, SKU-level traceability, error-free order processing and tackle return orders New Delhi: Mattress companies Sleepwell and Kurlon have signed up with Unicommerce to power...

Retail Franchising: A popular model for successful business expansion in India

Franchise is a motivating business opportunity that can lead to the foundation of a successful business empire. In a straight, one line definition, franchise is a marketing concept adopted by companies for business expansion. Where implemented, a franchiser licenses...
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Patanjali Foods to set up oil palm mill in Mizoram

The mill will be set up at Liapha in south Mizoram's Lawngtlai district, and the company is hopeful the...
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