Lacoste India

You’ve opened a store and have established a clientele. You’re making profits, investing in the correct technology and attracting more consumers – growing much more than anticipated in the first month. Now you must expand, but is sole proprietorship...

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...

Lacoste has launched a new store concept where the brand is using in-store furniture which is more premium in look and feel. The brand will be experimenting with new types of products, which are more premium than what they...

India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to 33% by 2020 from the current 16% according to a Digital Influence study conducted between 2013-2016 by BCG and CCI,...

Lacoste is one of the iconic brands that has not only created its niche but also strengthen t-shirts as a category. Images Business of Fashion decodes the philosophy of the brand.Created in 1933 by celebrated tennis champion René Lacoste,...

Since the last decade, Lacoste has been promoting a whole new lifestyle corresponding to its original spirit. The brand has been increasingly attracting a youthful audience and our customer is typically in the 20 to 40+ group.It was always...